Flaxseed must be in your diet. Although flax established its name in industrial uses, its popularity as a food product waned, but it never lost its nutritional value. In this era flax is experiencing a renaissance among nutritionists, the health conscious public, food processors, and chefs alike. For health conscious individuals even for those who are not, this food is a must be in their diets for flax seeds contain lignans. Lignans in flaxseed are plant estrogens found in the outer husk. Flaxseed contains up to 800 times more active lignans than other plant sources. Studies have shown that these powerful antioxidants may reduce the risk of hormone-sensitive cancers such as breast and prostate cancer. In addition, the husk is a good source of dietary fiber, which can lower cholesterol and relieve constipation. This seed also contain omega 3s which are good fats that helps you fight the risk of having heart diseases. The best way to start having flaxseed in your diet is by visiting flaxmatters.com and purchase there whole flax and other products. They provide many recipes and other ways to enjoy flaxseed. They also offer milled flaxseed that are perfect in giving your food another touch of deliciousness. Buy not and enjoy the benefits of milled flaxseed. Hurry and take this chance to have free shipping for every 75$ purchase of their product.